Ultima Forever: Quest for the Avatar, also known as Ultima Forever or Ultima4Ever is a free-to-play, cross-platform, online, action role-playing game developed by Mythic Entertainment and published by Electronic Arts. It is formally a part of the Ultima series. Information was previously released by BioWare in mid-2011 and more information was released on July 11, 2011. It was officially announced at the San Diego Comic-Con International on July 12, 2012 and it was fully released for iOS on August 7, 2013.