Lost Ark is a free-to-play isometric action MMORPG developed for PC by Smilegate RPG. Lost Ark features game modes and systems not typically found in Western MMOARPGs such as sailing, homesteading, affinity systems, harvesting and crafting, and much more. Lost Ark has been around for years in the East and has become is enormous. For context, it has over 3 million words, over 16,000 lines of dialogue, and over 1500 NPCs and is quite the undertaking to localize. The game has been in development for 8 years, was released in Korea in December of 2018, and is currently live in Korea, Russia, and Japan. Bringing Lost Ark to the West is more than just localizing the 16,000 lines of dialogue and we know many of you may have questions about what this version of the game will be like. Today we will share a bit about our approach to localization, our plans to create a player-focused business model, and our plans to update Lost Ark with new content over time.